Salomon Names Heikki Salonen First Creative Director

SummarySalomon has appointed Finnish designer Heikki Salonen as its first-ever creative director, signalling a decisive shift from pure performance to a culture-driven mountain sports lifestyle visionSalonen will lead soft goods across apparel and footwear with studio director Laura Herbst, aiming to unify product design and brand storytelling for a more coherent global presenceThe move lands as Salomon reshapes its leadership and doubles down on fashion-facing projects, from a Paris creative hu...